FWD began working with the global insurance and risk specialist, Allianz Global Corporate & Speciality (AGCS), in 2011. AGCS provides insurance and risk consultancy across specialty, alternative risk transfer and corporate business. Its office network spans 28 countries and the company employs 3,500.
FWD’s objective was to raise the company profile across all media channels. Before FWD was appointed, AGCS had never used an external PR agency to promote its media profile.
Since engaging FWD, the company’s press coverage and brand awareness has massively increased. Over 20 senior executives have received 1-2-1 media training which has led to coverage in a broad spectrum of business press channels, including The Mail on Sunday, The Daily Telegraph, POST, Financial Times, BBC, The Times and London Evening Standard.
