A major global risk adviser and leader in the Power & Energy sector wanted to understand the views of the top European industry leaders regarding the future role of the power mix, key threats such as regulation, the role of risk management and how the conflicting requirements of demand for low prices, environmental sustainability and security of supply have changed strategy since the economic crisis of 2008 in the EMEA territory.
A market report was to be produced to position the provider as a thought leader and gain significant PR coverage.
FWD sourced and carried out a study of 56 CEOs, COOs, FDs and risk managers of power producers and distributors, covering 14 territories in European countries and four languages. Telephone interviews were conducted in mother tongue as necessary.
The report was presented in detail internally to the project team and a shorter, externally focussed and PR driven report was published as a thought leadership piece.
Client executives were able to utilise report in sales meetings in both renewal and new business meetings.