Covéa Insurance

  • Covéa Insurance rebranded in October 2012, following the integration of three sister companies - Provident Insurance, MMA Insurance and Gateway Insurance.
  • FWD was enlisted to assist in the building of a new Covéa Insurance brand identity specifically in the UK’s insurance trade media.
  • This was successfully achieved in line with increasing the Covéa Insurance CEO, James Reader’s profile, starting with an exclusive in POST magazine.
  • Soon after the new brand identity was launched, FWD organised a regular presence in the insurance media for the new executive team. All key insurance trades targets were achieved, including coverage in Insurance Day, Insurance Times, POST and Insurance Age.