Covéa Insurance rebranded in October 2012, following the integration of three sister companies - Provident Insurance, MMA Insurance and Gateway Insurance.
FWD was enlisted to assist in the building of a new Covéa Insurance brand identity specifically in the UK’s insurance trade media.
This was successfully achieved in line with increasing the Covéa Insurance CEO, James Reader’s profile, starting with an exclusive in POST magazine.
Soon after the new brand identity was launched, FWD organised a regular presence in the insurance media for the new executive team. All key insurance trades targets were achieved, including coverage in Insurance Day, Insurance Times, POST and Insurance Age.