Following SimplyBiz Group’s acquisition of StaffCare at the end of 2013, the group wanted to announce its new proposition to help members prepare for auto enrolment.
FWD developed the media strategy to announce the launch of the new services – offering this first to Citywire’s New Model Adviser in order to ensure a strong pick-up in the press.
The launch was followed by one-to-one meetings with relevant journalists, FWD attending the SimplyEnrol workshops to ‘get under the skin’ of the proposition and follow-up activity to make sure that SimplyEnrol was front of mind in the adviser press.
Additional activity included a media morning for the main spokespeople and feature slots exploring different aspects of the service.
