SimplyBiz launch of SimplyEnrol

  • Following SimplyBiz Group’s acquisition of StaffCare at the end of  2013, the group wanted to announce its new proposition to help members prepare for auto enrolment.
  • FWD developed the media strategy to announce the launch of the new services – offering this first to Citywire’s New Model Adviser in order to ensure a strong pick-up in the press.
  • The launch was followed by one-to-one  meetings with relevant journalists, FWD attending the SimplyEnrol workshops to ‘get under the skin’ of the proposition and follow-up activity to make sure that SimplyEnrol was front of mind in the adviser press.
  • Additional activity included a media morning for the main spokespeople and feature slots exploring different aspects of the service.