Our objective was to raise awareness of the Business Banking Insight (BBI). The BBI interviewed thousands of SMEs on their views of their banks and their services.
Up to a month prior to the findings being released, we embarked on an intense selling in period with the target press to generate interest, including meetings with the national journalists, case-study sourcing and arranging radio interviews.
We worked closely with the sponsor banks as well as the FSB and BCC – who ‘owned’ the project to ensure that all messaging was aligned and that there was equal coverage for both parties.
Coverage was achieved across the national press as well as the business outlets and broadcast media.
The BBI saw a sharp rise in visitors to the site both on the day of launch and over the coming weeks.