FWD was appointed to handle the PR around The Economist’s Insurance Event 2015. The successful campaign resulted in:
- Eleven separate interviews arranged for seven guest speakers.
- Coverage ranging from trade (Insurance Day, Strategic Risk), to national (Guardian, Independent), to international (Shanghai Daily, The West Australian).
- Total impressions achieved on social media were over 2.5m, ten times higher than from the same event last year. On the day of the event, Twitter activity was seen across almost 250,000 accounts. FWD also ran the @EconomistEvents twitter handle on the day, achieving 1.1m impressions on the day.