FWD Latest Thoughts, Research and Ideas

The Finality of 'Final'

28 Apr 2015
The Finality of 'Final'
Adam Shaw, Account Executive at FWD, looks at the potential repercussions of using the word 'final'.

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“Mobilegeddon” – are you Google-ready?

28 Apr 2015
“Mobilegeddon” – are you Google-ready?
Businesses have until Tuesday 21st April 2015 to make their websites mobile-friendly or face falling down Google’s rankings on mobile devices.

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Farewell to Facebook

19 Apr 2015
Farewell to Facebook
The latest social network to arrive on the scene is Ello; invitation only, no ads and free of charge. Developed by a small group of artists and designers, it is the antithesis of Facebook and its manifesto makes that quite clear - but what can all of this mean for brands?

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FWD joins international PR network Worldcom Public Relations Group

19 Apr 2015
FWD joins international PR network Worldcom Public Relations Group
Following a successful trip to Dubai in October, FWD is pleased to announce that it has been voted in as a full partner of Worldcom, the leading global partnership of public relations firms. Established in 1988, Worldcom offers FWD access to the knowledge and expertise of international independently owned public relations firms, with 140 offices employing some 2,400 staff in 111 markets across six continents.

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FWD rises eight places in PRWeek rankings

19 Apr 2015
FWD rises eight places in PRWeek rankings
FWD’s PR team has once again improved its position in the 2014 edition of PR Week’s ‘Top 150 PR Agencies’ in the UK. FWD moved up eight places to be ranked number 113 in the UK.

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If you can’t laugh at yourself, who can you laugh at?

19 Apr 2015
If you can’t laugh at yourself, who can you laugh at?
Adam Shaw, Account Executive at FWD, looks at Kim Sears' perfect response to the Australian Open incident.

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Dispelling the great PR retainer myths

19 Apr 2015
Dispelling the great PR retainer myths
A couple of things prompted this blog. First, several weeks ago, I was chatting to a former financial services trade magazine editor, who mentioned that he’d always felt that PR agencies on a retainer ‘got a bit lazy’.

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10 minutes with our latest recruit, Matt Beasley

19 Apr 2015
10 minutes with our latest recruit, Matt Beasley
Meet our new account director Matt Beasley who has taken the leap from in-house to agency public relations to join FWD.

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Technology – are you up to the challenge?

19 Apr 2015
Technology – are you up to the challenge?
A trap, which I’m sure many of us have fallen into, is believing technology is for IT

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Positive press coverage for the profits of the Big Six energy suppliers: Mission impossible?

19 Apr 2015
Positive press coverage for the profits of the Big Six energy suppliers: Mission impossible?
Why a warmer winter is good for us and not them

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