FWD Latest Thoughts, Research and Ideas

Lost in translation

28 May 2015
Lost in translation
Director Matthew Longbottom discusses the need for understanding cultural differences when communicating internationally.

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Global Markets Update - Monday 25 May 2015

27 May 2015
Global Markets Update - Monday 25 May 2015
Six global banks, Citigroup, JPMorgan Chase, Barclays, Royal Bank of Scotland, UBS and Bank of America, paid more than $5.6bn to settle allegations that they rigged foreign exchange markets.

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Will the increasing use of infographics on social media promote their wider use in the financial services industry?

22 May 2015
Will the increasing use of infographics on social media promote their wider use in the financial services industry?
Project Support Executive Timothy Lamb looks at the uses of infographic content in financial services.

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Global Markets Update - Monday 18 May 2015

18 May 2015
Global Markets Update - Monday 18 May 2015
Renewed concerns that the US economy was lacking momentum helped US Treasury bonds to rally but undermined the dollar and equities. Australia warned of a warming in the Pacific Ocean which indicated a moderate to strong El Nino weather phenomenon, with the associated implication for farmers and agricultural commodities.

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7 things you missed if you weren’t at BIBA 2015

18 May 2015
7 things you missed if you weren’t at BIBA 2015
13-14 May saw the doors of the 37th BIBA conference open and close once again. A team from FWD headed up to Manchester and now, back in London, reflect upon the best moments of the event.

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FWD’s Charity Skydive

18 May 2015
FWD’s Charity Skydive
On 24th July Cat Ommanney and Adam Shaw will be leaping out of a plane in a skydive for Rainbow Trust Children's Charity - here's why.

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Top 10 PR general election fails

14 May 2015
Top 10 PR general election fails
As the 2015 general election comes to an end and with a result that most of us weren’t expecting if the polls were anything to be believed in the run-up to the big day, we take a look back at the biggest PR fails that took place over the past few months.

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The Finality of 'Final'

28 Apr 2015
The Finality of 'Final'
Adam Shaw, Account Executive at FWD, looks at the potential repercussions of using the word 'final'.

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“Mobilegeddon” – are you Google-ready?

28 Apr 2015
“Mobilegeddon” – are you Google-ready?
Businesses have until Tuesday 21st April 2015 to make their websites mobile-friendly or face falling down Google’s rankings on mobile devices.

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Farewell to Facebook

19 Apr 2015
Farewell to Facebook
The latest social network to arrive on the scene is Ello; invitation only, no ads and free of charge. Developed by a small group of artists and designers, it is the antithesis of Facebook and its manifesto makes that quite clear - but what can all of this mean for brands?

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