FWD Latest Thoughts, Research and Ideas

Dispelling the great PR retainer myths

19 Apr 2015
Dispelling the great PR retainer myths
A couple of things prompted this blog. First, several weeks ago, I was chatting to a former financial services trade magazine editor, who mentioned that he’d always felt that PR agencies on a retainer ‘got a bit lazy’.

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10 minutes with our latest recruit, Matt Beasley

19 Apr 2015
10 minutes with our latest recruit, Matt Beasley
Meet our new account director Matt Beasley who has taken the leap from in-house to agency public relations to join FWD.

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Technology – are you up to the challenge?

19 Apr 2015
Technology – are you up to the challenge?
A trap, which I’m sure many of us have fallen into, is believing technology is for IT

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Positive press coverage for the profits of the Big Six energy suppliers: Mission impossible?

19 Apr 2015
Positive press coverage for the profits of the Big Six energy suppliers: Mission impossible?
Why a warmer winter is good for us and not them

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