What PR’s love and hate most about their job
28 Sep 2017
At a recent event I was lucky enough to hear the results of a new survey of Financial PR’s conducted by Headlinemoney called ‘State of the Nation’. Over 70 financial service organisations were surveyed including banks, building societies, investment managers and adviser firms. 86% of respondents were in-house and there was a thorough mix of seniority and experience.
‘It was the readers wot won it’ The effect of newspapers and social media on politics
27 Jul 2017
Last night I attended the excellent London Press Club debate ‘It was the readers wot won it’, It was chaired by Andrew Rawnsley (Observer) and included panellists Amanda Platell (Daily Mail), John Rentoul (Independent), Simon Robinson (Reuters) and Kevin Schofield (Politics Home).
EU Have To Know Your Audience
25 May 2016
Adam Shaw, Account Manager at FWD, looks at George Osborne's claims around Brexit and house prices, and how it is a case of knowing your audience.
Cameron’s PR nightmare
08 Apr 2016
Adam Shaw, Account Manager at FWD, looks at David Cameron's nightmare week.
Research – sorting the fact from the fiction
25 Jan 2016
It’s not very often that research is in the news; but this week we hit the headlines! FWD’s Mike Harmer explains the science behind the questions.
Still time for internet advertising to grow up
18 Nov 2015
Account director Matthew Longbottom discusses internet advertising and where it could go next.
10 Nov 2015
Adam Shaw, Account Manager at FWD, looks at the recent case of Clive O'Connell and his football related outburst which resulted in the termination of his partnership at Goldberg Segalla.
How Corbyn’s campaign fell off the wagon
28 Aug 2015
Cat Ommanney, Account Director at FWD, looks at Jeremy Corbyn's suggestion that women-only carriages is a solution to harassment.
Donald Trump - PR genius or disaster?
14 Aug 2015
Adam Shaw, Account Executive at FWD, looks at Donald Trump's presidential campaign - PR genius or disaster?
What does Spiderman have to do with business?
23 Jul 2015
Account executive Leanne Tsang discusses brand reputation and the effect it has on the consumer's perception of a business.