Thought Leadership

What PR’s love and hate most about their job

28 Sep 2017
What PR’s love and hate most about their job
At a recent event I was lucky enough to hear the results of a new survey of Financial PR’s conducted by Headlinemoney called ‘State of the Nation’. Over 70 financial service organisations were surveyed including banks, building societies, investment managers and adviser firms. 86% of respondents were in-house and there was a thorough mix of seniority and experience.

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‘It was the readers wot won it’ The effect of newspapers and social media on politics

27 Jul 2017
‘It was the readers wot won it’ The effect of newspapers and social media on politics
Last night I attended the excellent London Press Club debate ‘It was the readers wot won it’, It was chaired by Andrew Rawnsley (Observer) and included panellists Amanda Platell (Daily Mail), John Rentoul (Independent), Simon Robinson (Reuters) and Kevin Schofield (Politics Home).

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EU Have To Know Your Audience

25 May 2016
EU Have To Know Your Audience
Adam Shaw, Account Manager at FWD, looks at George Osborne's claims around Brexit and house prices, and how it is a case of knowing your audience.

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Cameron’s PR nightmare

08 Apr 2016
Cameron’s PR nightmare
Adam Shaw, Account Manager at FWD, looks at David Cameron's nightmare week.

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Research – sorting the fact from the fiction

25 Jan 2016
Research – sorting the fact from the fiction
It’s not very often that research is in the news; but this week we hit the headlines! FWD’s Mike Harmer explains the science behind the questions.

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Still time for internet advertising to grow up

18 Nov 2015
Still time for internet advertising to grow up
Account director Matthew Longbottom discusses internet advertising and where it could go next.

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Own Goals

10 Nov 2015
Own Goals
Adam Shaw, Account Manager at FWD, looks at the recent case of Clive O'Connell and his football related outburst which resulted in the termination of his partnership at Goldberg Segalla.

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How Corbyn’s campaign fell off the wagon

28 Aug 2015
How Corbyn’s campaign fell off the wagon
Cat Ommanney, Account Director at FWD, looks at Jeremy Corbyn's suggestion that women-only carriages is a solution to harassment.

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Donald Trump - PR genius or disaster?

14 Aug 2015
Donald Trump - PR genius or disaster?
Adam Shaw, Account Executive at FWD, looks at Donald Trump's presidential campaign - PR genius or disaster?

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What does Spiderman have to do with business?

23 Jul 2015
What does Spiderman have to do with business?
Account executive Leanne Tsang discusses brand reputation and the effect it has on the consumer's perception of a business.

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