Michael Gaughan established FWD in November 2000 as a specialist consulting firm for the Financial Services market. He has extensive experience in the insurance sector having spent over 30 years in a variety of underwriting, marketing, business development, corporate strategy, distribution, general management and board level roles. He has a wide understanding of the complex issues and challenges facing companies in the Insurance market and has directed numerous projects to restore and improve reputational and strategic marketing performance.
Michael advises a wide range of CEO’s and Board directors at clients across the UK and International insurance sector on significant high level corporate and reputational issues.
He is a Fellow of the Chartered Insurance Institute, a Chartered Insurer, a Fellow of The Chartered Institute of Marketing, a Chartered Marketer, a member of the Financial Services Forum and a FCA Approved Person.