The banking and personal finance sectors are unquestionably of great importance to everyone in the UK and rarely out of the media spotlight. The financial and national mainstream media take a very keen interest and are often the driving force behind the most prominent ‘money’ campaigns. Trying to convey a positive message within a crowded environment, under such intense media scrutiny, requires a great deal of skill and experience.
At FWD, our team has worked with a huge variety of banking and personal finance clients and has devised and implemented successful campaigns which have generated high levels of positive media coverage. Our campaigns have also included work with clients who have faced negative media scrutiny and have required both reactive and proactive campaigns in order to minimise reputational damage.
Mortgage advisers too have endured a period of significant turmoil over the last few years. In the wake of the Mortgage Market Review, the DNA of the high street lender, specialist bank, private bank and overseas lender product set has significantly changed. FWD has long-standing relationships across the industry. We work with a number of well-regarded commentators on regulatory issues, together with service, market and product developments from a consumer and B2B perspective – both in the UK and overseas. Our team is skilled at campaign planning and we aim to deliver positive media exposure for our clients.