Lloyd's and the London Insurance Market

Lloyd’s of London is one of the most vibrant and dynamic financial markets in the world. A specialist in complex and higher risk insurance on a global scale, Lloyd’s and the insurance businesses surrounding it, form an international hub that is a magnet for capital from all around the world.

However, with such specialism comes a language, structure and business model that can seem baffling to the uninitiated. With its syndicates, capacity auctions, Central Fund and a dizzying array of representative bodies, it’s easy for many communications agencies to get lost in Lloyd’s and fail to deliver the right and most relevant advice to their clients.

FWD is the UK’s leading specialist in Lloyd’s and the general insurance market. With a team founded on consultants who have first-hand experience of working in Lloyd’s itself, we know its media, its journalists and its influential commentators. We understand the market’s unique dynamics and the efforts it is making to maintain its position at the heart of the insurance world.