Objective research should be integral to all sound business decisions, be they tactical or strategic. Through bespoke and panel research initiatives, we help our clients make a tangible difference to their business by informing decision making, providing thought leadership content and enhancing and supporting communications strategy.

Within the research team, our directors conduct all qualitative depth interviews and focus groups themselves, in order to report on the findings first hand and one person handles a project from taking the initial brief through to delivering end insight. We are one of the few market research agencies embracing the new era of 'Big Data' i.e. helping clients get the most from existing internally held customer records by advanced statistical modelling.

Our clients range in size, scope and type – many of whom continue to use FWD Research year after year. Why do they do this? They tell us it is because our team has up to 30 years’ experience within our sectors, has worked on both client and agency side, and we understand the dynamics, products and clients of the markets that we are researching. This makes a critical difference when planning research methodologies and questions, and therefore the insights that follow from the results of research.

FWD Research blends the full range of expert market research techniques with in-depth knowledge of the financial services and insurance marketplace. At the highest level we can support your communications strategy by:

  • Generating content for thought leadership reports, be it among consumers or opinion leaders such as risk managers, brokers or CEOs
  • Undertaking general public (B2C) and business (B2B) research to generate content for a PR campaign or support an advertising campaign through pre-post benchmarking
  • Placing questions for clients on Broking Now! - the UK’s only broker omnibus. This gives clients a joined-up solution from question scripting to putting the story in the media; alternatively this can provide top-line insights that our clients use as a snapshot within presentations or as part of seminar events
  • Testing new brand executions and developing and refining market communications
  • Testing effectiveness of internal communications among employees
  • Researching new initiatives or products among traditionally hard-to-reach audiences, be they HNW, Solicitors, C suite execs or EBCs
  • Creating communities for clients to conduct research and engage with their target audience on a regular basis
  • Scraping social media for sentiment analysis
  • Evaluating success of events

Our tools to deliver this include a full range of desk research, syndicated research, qualitative and quantitative research and we pride ourselves on engaging and recommendation-led presentation of results.

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