Successful media engagement is based on understanding the needs of the industry and developing skills to condense and convey your message. FWD has media trained hundreds of professionals, from CEOs to technical experts, with experience ranging from complete beginners to seasoned media spokespeople who just want to brush up on specific skills.
Our media training always involves an ex-journalist with relevant expertise acting as interviewer (and secondary coach) alongside one of FWD’s directors. This ensures that questioning is accurate and trainees are properly tested on the topics relevant to them.
We run a variety of courses, often bespoke to the client and built around the time they have available and the media platforms they need to engage with. These range from full-day sessions (including training for broadcast media and vidcasts, issue management and public speaking) to short two-hour sessions, covering the key points of how to package and present a news story successfully. We can train one-to-one or in a group environment.
We also offer personnel development training courses.
Recently, at the request of a client, we created a well received two-stage coaching programme to help staff develop their skills in business networking. The course is designed to improve all business interactions and enhance soft skills as well as help your employees create a consistently positive and professional impression of your firm.